A ribbon cutting ceremony took place at 8:30am and the first 100 shoppers received a golden ticket, each containing ALDI gift certificates of various amounts. The first people in line were in place at 11pm on Wednesday night to secure their spot.
The store held a soft opening last week in preparation for the official reopening on Thursday.
The Laurens location is the eighth newly updated store in the Upstate and part of the company’s nationwide $1.6 billion store remodel plan. ALDI intends to remodel 13 stores in the Upstate by the end of 2017, a nearly $18 million investment.
The renovations to the Laurens location caused the store to be closed for five weeks. During construction, the employees were placed in other ALDI locations in the area.
The new ALDI store look delivers on its customers’ desire for a modern and convenient shopping experience with a focus on fresh items, including more robust produce, dairy and bakery sections. Remodeled stores will also feature a modern design, open ceilings, natural lighting and environmentally-friendly building materials – such as recycled materials, energy-saving refrigeration and LED lighting.
“It has been a pleasure to serve the Upstate for nearly 20 years, and we’re pleased to invest nearly $18 million in updating our stores in the area to better serve our existing and new customers,” said Thom Behtz, Jefferson division vice president for ALDI. “We know there’s only one way to attract and keep fans: continually providing the highest-quality products, while staying true to what our competitors can’t match – everyday low prices.”
ALDI saves customers money by cutting overhead costs through smart practices, such as an innovative cart system: ALDI shoppers insert a quarter to release a cart from the corral and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouraging customers to bring their own shopping bags.